The Ecosystem Property Marketing Results Contact Enquire now
Property photographed by Social Lab

Est. 2017 · Gold Coast, Australia

Marketing for the property industry.

We create your content, post it for you and run all your ads, so you build your brand in your core area and sell more property.

Who we are.

A Social Lab team member shooting on location

Social Lab began in 2017 with property photography and videography. Working closely with agents every day, we saw a bigger need: strategic, consistent marketing that showcases the property and builds a personal brand worth listing with.

Today our crew spans photography, videography, graphic design, content creation and paid media, partnering with leading agents, agencies, buyers agents and builders.

Real estate agents Agencies & principals Buyers agents Construction & developers Property adjacent business

Two ways to work with us.

Behind the scenes on a Social Lab content shoot

01 · Ongoing partnership

The Ecosystem

Your all-in-one marketing hub. Content, social media management, ad campaigns and reporting, handled monthly so your brand compounds instead of starting over.

  • Social media management
  • Content creation
  • Campaign management
  • Reporting
Explore The Ecosystem
Pool and grounds, photographed by Social Lab

02 · Per listing

Property Marketing

Photography, video, twilight shoots, floor plans and reels. Shot fast, edited properly, back with you in one to two days.

  • Photography
  • Listing video
  • Floor plans
  • Reels & social boost
See Property Marketing

The numbers our clients care about.

$1.5MCommission · Matt Srama
$230k+Added commission · Sproule
$5.3MProperty sold · Cullen & Co
$8MSold value · Karyn O'Dea
Matt Srama

Matt Srama

A partnership tuned for a direct correlation between input and output. Content, campaigns and lead systems working in lockstep.

"Every time I cranked up the dial on the Ecosystem — I found a direct correlation with input of new business & lead conversion."
$1.5MIn commission
513Leads generated
53Clients from organic
Sproule Property Group

Sproule Property Group

A full-funnel program across content, campaigns and lead nurture, turning attention into onsite appraisals and sales.

2.9M+Views · 12 months
62Onsite appraisals
$9.5MSold value
$230–275kAdded gross commission
Cullen & Co

Cullen & Co

A complete strategy and full content execution: community, property, high-end and personal branding content, plus ad spend management and client data capture.

$5.3MProperty sold
4Sold listings from social
$975Spent on ads
Karyn O'Dea

Karyn O'Dea

Over the past year we took Karyn's social and ads strategy to the next level, combining personable, authentic content with smart, targeted campaigns to build a standout brand in her core area.

$8MSold value
$198kCommission
$5,000Ad spend
6Sold from social

Client stories

In their words.

Hear it straight from the agents and agencies we work with every week.

Owen Fredericks

Image Property Gold Coast

Client story

Lachlan Sproule

Sproule Property Group

Client story

How we work.

01

Discovery

We dive deep into your brand, goals and audience to craft a tailored strategy.

02

Strategy

We pull our insights together into a refined, growth-oriented marketing plan.

03

Execute

Our team brings the ideas to life with compelling visuals, messaging and content.

04

Amplify

We scale it with paid campaigns and data-driven insights for long-term impact.

Tell us where you're at.

Get in touch and tell us a bit about your business. We'll see how we can help, and whether we've got a product that suits what you need.

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